There’s one fact that many videographers already know all too well: poor audio or music can essentially ruin an otherwise great video. When you understand the importance of audio and sound in video production, you will understand what it really means to produce a video that will not only be successful, but memorable as well. In fact, many professionals would agree that the audio is as important as the visuals in any video. Without the proper music and audio, you will not be able to have an effect on the reactions of an audience to your video, whether it’s a documentary, an interview, a film, and so on. Here, then, is what you really need to know about the importance of the right sound and audio in video production.A better realism
Videos are often produced with the use of three different kinds of sounds: the human voice, sound effects, and music. These three different kinds of sounds are essential for any video; it allows the video to feel more realistic to the viewers or audience. For example, the sounds and the actors’, narrators’, or participants’ dialogue should be in perfect sync with a video’s actions – there should be no delay, and the ones speaking should sound how they look.
Think about it – if the sound isn’t a match to the person or action going on on-screen, the action wouldn’t be entirely believable. A good way for you to get sounds and music of the highest quality is to make use of a good sound library, such as the Final Cut Pro Audio sound library which you can use along with FCPX software, which gives you access to a huge selection of music genres such as orchestral, piano, rock/indie, soul, electronic, inspirational, hip-hop, and more.
The proper background music
If you want your video to be even more realistic and believable, you should make use of the ‘asynchronous sound effect,’ which usually comes as background audio or sound. Although the background audio or sound will not often be related to the action happening during a scene, they can still bring your video to life. For example, if you incorporate inspirational sounds to a scene in a video where someone is trying to do their best at something, then it will make your video look more natural and realistic.
If you still aren’t convinced about the importance of the proper audio and music for your video, just imagine the film Jaws without its iconic impending ‘shark attack’ music, or the Star Wars film franchise without its ever-present musical score. The right audio and music can make or break your video, and it should be chosen carefully and with your ultimate goal in mind.
Image attributed to FCPAudio.co.uk